Challenge: Design an identity that represents the vibrant energy of a multicultural festival.
The Southwest Washington International Festival is inspired by local cultural organizations that are working together to create a celebration of diversity and cultural traditions. Flags are often used in worldly celebrations to represent pride for each nation. We reference this tradition by selecting common flag colors and merging them to establish an all-encompassing palate; a little something for everyone. We also wanted to capture the energy of the festival by incorporating a dynamic use of lines that reference movement and direction. The combination of bright colors and bold pattern provide a visually energetic brand for the festival.
Services: Branding and print design