Challenge: Establish a brand that sets the stage for a world-class sporting event.
Solution: The Columbia River offers a spectacular venue for stand-up paddle boarding (SUP) in Washougal, WA. In 2014, the City of Washougal partnered with Sweetwood Paddle Boards to create the city’s first water event sanctioned by the World Paddle Association (WPA).With the need for national promotion, we stepped in to provide high-level creative services that would shape the brand and attract paddle board racers from across the globe. When considering the graphic aesthetic for the event, we wanted to use visuals that spoke to the paddler’s experience. A watercolor effect was applied to photography to make it feel wet and hint at the beauty of the area. The bold, stamped typeface was used to communicate the rugged outdoors and power of competition.
Services: Branding and packaging design