Challenge: Refresh the symbolism behind The Port’s brand identity and establish standards for future marketing efforts.
Solution: The design of The Port’s new identity started with an examination of the old iconography. We wanted to know what made it significant and how we could add value. The marina waves and reference to Camas and Washougal proved to be an important representation of The Port. As a result, we modified the waves to create an uplifting icon that represents the marina, aviation, and the connection of two communities. Often locals referred to The Port of Camas-Washougal as “The Port.” We embraced this title in the development of the logo’s type treatment. The result was a simple yet fresh identity that fully supported continued growth and collaboration.
With the new look of the brand identity established, we began to create and apply design standards to the environmental design of the Visitor Center lobby. We tapped into the rich history of The Port and promoted local attractions for both Camas and Washougal through the use of interpretive panels and print collateral.
Services: Branding, environmental design, and print collateral
“D Studio 21 was truly first class. We found that not only were they very thoughtful in what they brought us each meeting, but the designs were always creative, out of the box and fun! Heather and Will really guided us in this process; beyond all expectation. D Studio 21 was always professional and took the time to do things right. The attention to detail astonished us and we enjoyed working with such passionate people.”
– Port of Camas-Washougal