Challenge: Design a new identity and develop communication tools to increase regional awareness of the museum.
Solution: When we first met with Two Rivers Heritage Museum, the visual persona of the museum was not only dated but elusive with no electronic files to be found. It was time to modernize this organization and bring their website into the twenty-first century.
We started by touring the museum and learning about the historic artifacts that had been donated over the years. We were impressed by the collections and the care in which they were archived. So many historic stories surfaced as we explored the small museum. When reviewing press clippings and records, we were inspired to design a bold yet worn letterpress type treatment for the museum’s identity. This would express the museum’s catalogued history of the people and places within Camas and Washougal.
Nostalgia was also built into the brand with the integration of visual accents such as tinted photography and labeling. The website was actually designed to feel like a local, small town publication. All of these visual strategies were pulled together to make the museum stand out as a unique and family-fun location to visit. To view the website, visit 2rhm.com
Services: Branding, website design, and print collateral
Two Rivers Heritage Museum reached out to D Studio 21 to help create a marketing identity and build a website that is contemporary and fun, while retaining our small town personality. We were excited to work with this local company and are now reaping the rewards of their creativity and marketing guidance. Our membership and local followers are very complimentary of our unique logo and website and, by all accounts, the Museum has entered an exciting time, telling the story of our museum and community using these new tools. 2RHM thanks you, D Studio 21!
– Richard Johnson, President of the Board 2014-15